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Arts & Media11-2011.00Specialization

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$131,870
Median Pay
4-6 years
Training
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In Transition
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This is a specialization of

Advertising & Marketing Managers

Career Overview Video

AI Impact Assessment

AI Resilience Score

Score 2/6: declining job demand indicates this career is being transformed by AI

🟠In Transition

How we calculated this:

AI Exposure
Medium+1

48% of tasks can be accelerated by AI

Job Growth
Declining+0

-2% projected (2024-2034)

Human Advantage
Moderate+1

EPOCH score: 17/25

Total Score2/6
Methodology: v2.0 - GPTs are GPTs / BLS / EPOCH Additive ScoringUpdated: 2026-01-09
View full methodology →

Key Responsibilities

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinate with the media to disseminate advertising.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Plan and execute advertising policies and strategies for organizations.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Contact organizations to explain services and facilities offered.
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.

Education & Training

Typical Entry Education

Bachelor's degree

Time to Job Ready

4-6 years

Based on Job Zone 4. For formal education duration only, see education_duration.

Technology Skills

Actuate BIRTAdobe AcrobatAdobe Acrobat ReaderAdobe After EffectsAdobe Creative Cloud softwareAdobe DreamweaverAdobe Experience Manager (AEM)Adobe IllustratorAdobe InDesignAdobe PageMakerAdobe PhotoshopAdobe Premiere ProAdRelevanceApple Final Cut ProApple iMovie

Key Abilities

Oral ExpressionOral ComprehensionWritten ComprehensionSpeech ClarityWritten ExpressionDeductive ReasoningSpeech RecognitionFluency of IdeasOriginalityNear Vision

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Compensation Details

$63,580
10th Percentile
$131,870
Median
N/A
90th Percentile

Based on 20,630 employed workers

Also Known As

Account DirectorAccount ExecutiveAccount ManagerAccount SpecialistAdvertising Account Executive (Ad Account Executive)Advertising Account Manager (Ad Account Manager)Advertising Agency Manager (Ad Agency Manager)Advertising Campaign Manager (Ad Campaign Manager)Advertising Coordinator (Ad Coordinator)Advertising Director (Ad Director)

Data from O*NET 30.1 and BLS Occupational Employment Statistics

O*NET Code: 11-2011.00