Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
This is a specialization of
Advertising & Marketing ManagersCareer Overview Video
AI Impact Assessment
AI Resilience Score
Score 4/6: growing job demand means AI will assist but humans remain essential
How we calculated this:
50% of tasks can be accelerated by AI
+7% projected (2024-2034)
EPOCH score: 14/25
Key Responsibilities
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Education & Training
Typical Entry Education
Bachelor's degree
Time to Job Ready
4-6 years
Based on Job Zone 4. For formal education duration only, see education_duration.
Technology Skills
Key Abilities
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Find jobs and training programs for marketing managers- Median salary: $158K/year
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Compensation Details
Based on 368,940 employed workers
Also Known As
Data from O*NET 30.1 and BLS Occupational Employment Statistics
O*NET Code: 11-2021.00