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Business & Finance13-1199.06Specialization

Online Merchants

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

$79,590
Median Pay
4-6 years
Training
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AI-Augmented
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This is a specialization of

Business Analysts & Project Managers

Career Overview Video

AI Impact Assessment

AI Resilience Score

Score 3/6: balanced factors means AI will assist but humans remain essential (estimated from legacy data)

🟡AI-Augmented

How we calculated this:

AI Exposure
Medium+1

31% of tasks can be accelerated by AI

Job Growth
Stable+1

0% projected (2024-2034)

Human Advantage
Moderate+1

EPOCH score: 13/25

Total Score3/6
Methodology: v2.0 - GPTs are GPTs / BLS / EPOCH Additive ScoringUpdated: 2026-01-09
View full methodology →

Key Responsibilities

  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
  • Receive and process payments from customers, using electronic transaction services.
  • Create, manage, or automate orders or invoices, using order management or invoicing software.
  • Deliver e-mail confirmation of completed transactions and shipment.
  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.
  • Determine and set product prices.
  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.

Education & Training

Typical Entry Education

Bachelor's degree

Time to Job Ready

4-6 years

Based on Job Zone 4. For formal education duration only, see education_duration.

Technology Skills

E-commerce platforms (Shopify, WooCommerce)Inventory managementAnalytics toolsMicrosoft OfficeMarketing automationPayment processing systems

Key Abilities

Written ComprehensionOral ExpressionWritten ExpressionProblem SensitivityOral ComprehensionDeductive ReasoningNear VisionSpeech RecognitionSpeech ClarityInductive Reasoning

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Compensation Details

$44,370
10th Percentile
$79,590
Median
$140,300
90th Percentile

Based on 1,103,440 employed workers

Also Known As

E-Commerce Account ManagerE-Commerce AdministratorE-Commerce AnalystE-Commerce AssistantE-Commerce AssociateE-Commerce Business AnalystE-Commerce Business Channel SpecialistE-Commerce ClerkE-Commerce CoordinatorE-Commerce Developer

Data from O*NET 30.1 and BLS Occupational Employment Statistics

O*NET Code: 13-1199.06