Arts & Media27-3043.00Specialization

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$73,690
Median Pay
4-6 years
Training
🟠
In Transition

This is a specialization of

Media & Communication Workers

Career Overview Video

AI Impact Assessment

AI Resilience Score

Score 2/6: high AI task exposure indicates this career is being transformed by AI

🟠In Transition

How we calculated this:

AI Exposure
High+0

87% of tasks can be accelerated by AI

Job Growth
Stable+1

+4% projected (2024-2034)

Human Advantage
Moderate+1

EPOCH score: 16/25

Total Score2/6
Methodology: v2.0 - GPTs are GPTs / BLS / EPOCH Additive ScoringUpdated: 2026-01-09

Key Responsibilities

  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Vary language and tone of messages based on product and medium.
  • Present drafts and ideas to clients.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.

Education & Training

Typical Entry Education

Bachelor's degree

Time to Job Ready

4-6 years

Based on Job Zone 4. For formal education duration only, see education_duration.

Technology Skills

Word processing (Microsoft Word, Scrivener)Content management systemsResearch toolsSocial mediaCollaboration platforms

Key Abilities

Written ExpressionWritten ComprehensionOral ComprehensionOral ExpressionFluency of IdeasOriginalitySpeech RecognitionSpeech ClarityNear VisionDeductive Reasoning

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Find jobs and training programs for writers and authors- Median salary: $74K/year

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Compensation Details

$40,900
10th Percentile
$73,690
Median
$148,240
90th Percentile

Based on 49,450 employed workers

Also Known As

Advertisement Agency Copywriter (Ad Agency Copywriter)Advertisement Copywriter (Ad Copywriter)Advertisement Writer (Ad Writer)Advertising AssociateAdvertising CopywriterAdvertising SpecialistAdvertising WriterArticle WriterAuthorBiographer

Data from O*NET 30.1 and BLS Occupational Employment Statistics

O*NET Code: 27-3043.00