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Growth Marketers

Growth Marketers drive user acquisition, activation, and retention through data-driven experimentation and optimization. They combine marketing creativity with analytical rigor, running experiments across channels to find scalable growth opportunities and optimize the customer journey. These professionals work primarily at startups, tech companies, and digital-first businesses where growth metrics directly impact success. The work spans paid advertising, SEO, email marketing, product marketing, and conversion optimization. Growth marketers are deeply analytical, constantly testing hypotheses and measuring results. Growth Marketing offers strong compensation, high impact visibility, and the opportunity to directly drive business outcomes. The role requires a unique blend of creative and analytical skills. Career paths lead to Head of Growth, VP of Marketing, or CMO positions. Success in growth marketing is highly measurable, making it a meritocratic field.

Median Annual Pay

$115,000

Range: $65,000 - $200,000

Training Time

4-7 years

AI Resilience

🟡AI-Augmented

Education

Bachelor's degree

📚Find Training Compare with other careers Calculate lifetime earnings

🤖AI Resilience Assessment

AI Resilience Score

Growth Marketers have moderate-high AI exposure as AI automates ad optimization, content generation, and basic analytics. However, strategic channel selection, creative campaign concepts, and understanding user psychology require human creativity and judgment. Growth of 15% reflects continued digital marketing demand. AI significantly augments productivity but strategic growth thinking remains human-driven.

🟡AI-Augmented

How we calculated this:

AI Exposure

Medium+1

45% of tasks can be accelerated by AI

Job Growth

Growing+1

+15% projected (2024-2034)

Human Advantage

Moderate+1

EPOCH score: 16/25

Total Score3/6

Methodology: v2.0 - GPTs are GPTs / BLS / EPOCH Additive ScoringUpdated:

View full methodology →

📋Key Responsibilities

•Develop and execute growth strategies across acquisition channels
•Run A/B tests and experiments to optimize conversion
•Manage paid advertising campaigns (Google, Meta, LinkedIn)
•Analyze user data to identify growth opportunities
•Optimize landing pages and user onboarding flows
•Build and automate email and lifecycle marketing campaigns
•Collaborate with product teams on growth features
•Report on growth metrics and present insights to leadership

📈Career Progression

What does this mean?

This shows how earnings typically grow with experience. Entry level represents starting salaries, while Expert shows top earners (90th percentile). Most workers reach mid-career earnings within 5-10 years. Figures are national averages and vary by location and employer.

Entry (10th %ile)

0-2 years experience

$65,000

$58,500 - $71,500

Early Career (25th %ile)

2-6 years experience

$85,000

$76,500 - $93,500

Mid-Career (Median)

5-15 years experience

$115,000

$103,500 - $126,500

Experienced (75th %ile)

10-20 years experience

$155,000

$139,500 - $170,500

Expert (90th %ile)

15-30 years experience

$200,000

$180,000 - $220,000

📚Education & Training

Requirements

•Entry Education: Bachelor's degree
•Experience: 1-2 years
•On-the-job Training: None

Time & Cost

Education Duration

4-7 years (typically 5)

Estimated Education Cost

$46,440 - $173,400

Public (in-state):$46,440

Public (out-of-state):$96,120

Private nonprofit:$173,400

Source: college board (2024)

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💻Technology Skills

Google Analytics/GA4Google AdsMeta Ads ManagerSQLExcel/Google SheetsA/B testing tools (Optimizely, VWO)Email platforms (Klaviyo, Braze)Attribution tools (Segment, Mixpanel)SEO tools (Ahrefs, SEMrush)